Meal planner
The week's meals, planned by the agent from the household's preferences, what is local this week and what was rated well. Swap anything and the plan rebalances around it.
- Planned by
- the agent
- Inputs
- preferences, local stock, ratings
Grove.
Subscription meal-kit app with AI-powered dietary personalisation and local sourcing.
iOS · Android · 2023
The story.
Grove wanted personalisation that felt like a chef, not a filter. We designed the weekly box flow, built the recommendation engine on top of dietary and sourcing data, and launched on iOS and Android — retention rose 40% within two months.
What we did
- Platforms
- iOS · Android
- Year
- 2023
- Retention in 2 months
- +40%
- Personalisation engine
- AI
- Sourcing model
- Local
The product.
Every screen people use: what it does, the decision behind it, and the details.
Recipe detail
Ingredients, steps, time and nutrition, with the steps sized for a phone propped on a counter. Portions scale to the household, and the shopping difference is one tap.
- Portions
- scale to the household
- Shipped
- Week 6
Dietary preferences
Allergies, diets, dislikes and goals, per person in the household. The agent treats allergies as hard rules and everything else as preferences, and says which is which.
- Per
- person
- Allergies
- hard rules
Local sourcing map
Where this week's ingredients come from, farm by farm, on a map. The story sells the box; it is the most shared screen in the app.
- Most shared screen
- yes
- Farms
- named, week by week
Subscription
Box size, frequency, delivery day and price, changed without a call or an email. Pausing is one tap, which is why fewer people cancel.
- Pause
- one tap
- Cancellations
- down since launch
Order history
Every box with its recipes, what was rated and what was swapped. The history feeds the planner, so the app gets better the longer it is used.
- Feeds
- the planner
- Shipped
- Week 8
Swap ingredients
Swap an ingredient and the agent suggests what fits the recipe, the diet and this week's sourcing. Cost and nutrition update in place.
- Suggests
- a fit for recipe, diet, sourcing
- Updates
- cost and nutrition
Refer a friend
A referral with the friend's first box discounted and a credit for the referrer. It grew the subscriber base by a third in the first six months.
- Subscribers
- up a third in six months
- Reward
- both sides
In their words.
“Our retention numbers jumped 40% within two months of launch. soooftware built the experience our customers had been asking for for years.”
Amara Diallo
VP Product, Grove Foods
Have an idea?
Let's take it all the way.
A written take on scope, timeline and budget, from the person who'd lead your product.
or write to hello@soooftware.com